Noûs Art: Shaking Up the Art World with Bold Vision
people • ART ADVISORS
Noûs is dedicated to guiding collectors in building and managing art collections that balance emotion and reason. Offering bespoke services grounded in expertise, independence, and transparency, Noûs ensures every collection is a reflection of its owner’s vision and values.
In addition to working with collectors, Noûs collaborates with interior designers and real estate developers to seamlessly integrate fine art expertise into high-end interior design projects. By bridging the worlds of art and design, Noûs elevates interiors with carefully curated artistic elements that enrich and inspire.
WEBSITE: www.nous.art INSTAGRAM: @nous.collect
Words: designeers
JANUARY 2025
DESIGNEERS
What sparked the idea behind Nous Art, and what makes your approach to art advisory so fresh and exciting?
Nicolas
I founded Nous Art in 2017 with the belief that art architecture, and interior design share a profound and inseparable connection. A successful dialogue between these elements reflects the discerning taste, refinement, and distinction of art collectors. By sourcing exceptional works from leading galleries, artist studios, and private collections, we aim at curating timeless and meaningful art collections harmonising seamlessly outstanding homes.
Our unique approach is defined by absolute transparency and unwavering integrity, combined with unparalleled expertise across all aspects of art collection—including art historical research, valuation, acquisition strategy, conservation, and display-delivered by a team of talented, innovative, and ambitious art professionals dedicated to providing exceptional service and results.
DESIGNEERS
How does Nous Art help interior designers find those perfect pieces that add visual interest to the space?
Antoine
We work closely with interior designers and clients to understand the mood, story, and design language they want to bring to life. By leveraging our extensive network of galleries, artists, and private collectors, we source unique pieces that seamlessly integrate with the space while adding that extra spark. Aside from the aesthetic qualities we seek to create collections that rely on an in-depth knowledge of art history and the art market.
DESIGNEERS
Tell us about a project where you saw art totally transform a space. What role did you play in making it happen?
Antoine
One memorable project was a Villa in the Côte d’Azur, where art enhanced the soul of the design. We sourced a series of contemporary works, carefully curated to reflect the sophisticated taste of the villa. Each piece was selected to complement the architectural elements while injecting vibrancy and narrative into the space. I particularly remember a breathtaking gelatine silver print by Cindy Sherman we installed in a small drawing room, which created a beautiful connection between the richly wooded interior and the Mediterranean park of the estate. Truth be told, curating the perfect art collection within such an exceptional place is not just about gathering big names that, by chance, will match the colour of the sofa... that would be too easy! It is a subtle, yet very tangible experience of opposing forces balanced with one another; this balance is eventually what we call harmony.
DESIGNEERS
For interior designers, how do you find the balance between choosing a piece that’s both visually stunning and a smart investment?
Nicolas
At Nous Art, we use the term “investment” with caution when it comes to art. Unlike traditional investments, art does not generate yield or revenue, involves high transaction fees, and incurs significant logistical costs. Moreover, the unique nature of each piece often results in low liquidity, which, as you’ll agree, does not align with the conventional definition of a “smart investment”.
This does not mean we discourage our clients from viewing art as an investment. A thoughtful valuation strategy is indeed crucial for building a collection that retains and potentially grows in value over time. It is also true that significant gains can sometimes be realized—such as when an emerging artist achieves widespread recognition or when the limited body of work by a deceased artist appreciates at a rate surpassing traditional markets.
However, we always emphasize to our clients that the primary motivation for acquiring a piece should be the personal appreciation of the artwork and the meaningful connection it creates within their living space.
“The art world is increasingly focused on the experience of art. Collectors and designers are drawn to curated collections with compelling narratives. This is evident in high-profile sales where the stories behind the pieces add so much value to the works.”
Noûs Art
DESIGNEERS
Have you noticed any exciting art trends popping up in interior design lately? What’s the next big thing?
Alice
The art world is increasingly focused on the experience of art. Collectors and designers are drawn to curated collections with compelling narratives. This is evident in high-profile sales where the stories behind the pieces add so much value to the works.
While I would love to say there’s a universal trend, the truth is that every collector has their unique path, and they end up choosing works that resonate with their personal history. As always, the more established names will gain a more immediate interest but collectors are often open to discovering young and upcoming artists.
The flourishing of tailored publications, events and curated exhibitions underscores this shift towards immersive, narrative-driven experiences which really expresses the need for galleries, fairs, museums and auction houses to build strong client/public loyalty.
DESIGNEERS
Trust is everything when advising on high-value art. How do you build that bond with designers and their clients?
Nicolas
I have a simple answer to this crucial question: when advising a client on their art collection, I approach it as if I were curating my own collection or that of a family member. In challenging situations, I always ask myself, “If this client were my mother, what would I advise her?” This guiding principle shapes our actions and communication every day, making ethical decisions clearer, simpler, and more instinctive. We hope this will serve as the foundation for building life-long and trust-based relationships with our clients
DESIGNEERS
What’s your favourite gallery or museum in Paris for art inspiration? Why?
Antoine
Paris remains a boundless source of artistic inspiration, with its vibrant art scene reaching new heights in recent years. Iconic blue-chip galleries like Hauser & Wirth (opened last year) and Peter Freeman (this year) now grace the city, alongside unforgettable exhibitions at public museums and private foundations. Highlights include The Surrealist exhibition at the Centre Pompidou, Olga de Amaral at Fondation Cartier, and Arte Povera at Bourse de Commerce – Fondation Pinault.
For hidden gems, visit Musée Gustave Moreau (9th arrondissement), where the artist's life work is displayed in a stunning setting, including an exquisite spiral staircase. Architecture enthusiasts will find joy in the 16th arrondissement with Maison La Roche by Le Corbusier, hosting rotating exhibitions, and the nearby Hotel Martel by Mallet-Stevens, both must-see modernist landmarks.
From grand galleries to intimate museums, Paris continues to captivate art lovers at every turn.
DESIGNEERS
Paris is a hub for art. If someone is looking to buy art in the city, where would you recommend they start?
Alice
Start your journey in the Marais (4th arrondissement), home to galleries showcasing emerging artists at accessible price points. For a unique experience, visit Hôtel Drouot (9th arrondissement), where locals browse auctions to furnish their homes or admire art. In the ‘Triangle d’Or’ (8th arrondissement), explore Christie’s, Sotheby’s, and established galleries.
For a fresh perspective, venture into alternative creative spaces like Artagon Center in Pantin, POUSH in Aubervilliers, or La Villa Belleville in the 19th arrondissement—hubs for discovering rising talents in France’s contemporary art scene. Don’t hesitate to ask questions about pieces that catch your eye, or consult an art advisor for expert guidance!
DESIGNEERS
If you could recommend one artsy hotel anywhere in the world, which one would it be and why?
Alice
Numeroventi, Florence: Set in two historic palazzos—Palazzo Galli-Tassi and Palazzo Bardi, the latter designed by Renaissance master Filippo Brunelleschi—Numeroventi blends historic charm with contemporary creativity. These boutique hotels and artist residencies retain colorful frescoes while offering a modern twist.
Sextantio Le Grotte della Civita, Matera: Experience minimalist luxury in the heart of Matera's Sassi. Sleep in ancient carved grottos and dine in a deconsecrated 13th-century cave church, all while soaking in breathtaking views of this UNESCO World Heritage Site.
Palazzo Luce, Lecce: Located in a 14th-century building overlooking a secret Roman Theatre, this art and design house museum is a living masterpiece. Created by collector Anna Maria Enselmi, it features site-specific works and a stunning collection of historical and contemporary pieces by artists like Ettore Sottsass, Marina Abramovich, and William Kentridge.
Each of these destinations seamlessly blends history, art, and design, offering unforgettable experiences for cultural explorers.
Photo Credits: Stephan Juillard and Cecil Mathieu
Interior design projects: Damien Langlois-Meurinne and Studio Haddou Dufourcq
